About us

Hello! I'm founder and chief muckety-muck, of 99 Publishing, Brian L. Patton. I'm a popular social media personality type guy who you might know as The Sexy Vegan. I've been a vegan chef for over a decade, I'm a food columnist for VegNews Magazine and have written a couple cookbooks, to boot.

As life got more complicated (a.k.a. procreating with a female human), I no longer had the time to write full cookbooks. But I still wanted to share my very best recipes with the world. So I thought that maybe I could write a single recipe cookbook that people would buy for $0.99 - like they would a pop song on iTunes, or a case of ramen at the 99 Cent Only Store.

It's kind of a nutty idea, and hasn't been done before, but what the hell! The days of buying whole cookbooks containing duds, fillers, or complicated, multi-recipe recipes, that have you flipping all over the book, are coming to an end. Don't add to those piles of useless books on your shelves. They're taking up valuable space that could be used for more important things, like storing piles of useless children's toys.

My mission with 99 Publishing is to bring together the very best chefs, cookbook authors, and recipe writers, to present a collection of stellar vegan recipes without all the fluff. It's all digital, so we save some trees. It's all vegan, so we save some animals. And it's all been rigorously tested so you don't waste your time and money on titanic tomes that just collect dust. These collections are truly the best of the best. And I hope you enjoy making (and eating) them as much as we do creating them. Happy cooking!